Introduction
Yet another year filled with successful and ambitious marketing campaigns has ended for the Media Design advertising agency. Undoubtedly, 2024 was marked with some of the grandest advertising products we have produced, both for our long-standing clients and those approaching us for the first time for help with their business branding. Prominent amongst our proudest achievements is the branding project for the international chain of JUMBO stores, specifically the construction of new illuminated advertising letters for their shopping center on Okolovrastno Shose, Plovdiv.
Let us trace together the different stages of work that our team went through to deliver the bright, eye-catching neon sign with JUMBO’s name, which to date already serves as an effective outdoor advertisement for the store.
Spectacular Results, Regardless of Scale
before
after
The five astoundingly large channel letters of the outdoor advertisement reach an incredible total of 22 meters in length by roughly 6 meters in height. The lower section is made from high-quality, custom-painted bond, set on a sturdy metal frame, which ensures both the durability of the advertisement and its visual harmony. For advertising products of such parameters, we always provide a first-class type of suspension to ensure unwavering stability for the advertising sign and safety for those passing beneath it.
The branding project was executed expeditiously, as is the custom among Media Design’s team of marketing professionals even with our most extensive tasks. The voluminous advertising letters were already designed, manufactured and installed in place of their predecessors merely within the fall of 2024. The signage was mounted directly above JUMBO’s main entrance, attractively welcoming the customers of the store on a daily basis.
Upgrades in the New Advertising Channel Letters
The pictures here clearly show the difference between the former look of the large letters and their current simpler but decidedly more striking advertising design. The old layout featured more elaborate and cluttered details that no longer matched the contemporary brand image, such as the cartoon-like images depicting typical JUMBO items. The new illuminated advertising letters, with their sleeker lines and monochromatic look, offer a modern and professional feel that perfectly reflects JUMBO’s business identity.
The extent of deterioration suffered by the old letters over the years is also evident from the photographs – fading, cracking and other deformations to the original design are visible from a distance. Thanks to Media Design’s efforts, these damages no longer detract from the overall brand image, as the new signage reinstates JUMBO’s vibrant business presence and greatly enhances the overall look of its store.
Striking and Cost-Effective Lighting
One further new feature is the remarkable dual neon LED lighting, obtained from the two LED tubes mounted along the edges of each letter. This achieves a stylish distinction of the advertising sign, drawing the observer’s eye just right without irritating them with excessively strong illumination. At night, the letters glow with bright and uniform neon shades that highlight the JUMBO logo and add to the effective branding of the store.
The high-quality neon tubes of the advertising letters have a low operating voltage, which prevents the risk of sparks otherwise relatively high in similar installations. Not only that, but through our design approach the client will significantly limit the electrical costs normally required for illuminated advertising products of this scale. The LED technology we used in the current project is energy efficient and offers a long operating life, making our signage solution sustainable for both the client and the environment.
What the Client Gains from Our Advertising
The new neon channel letters not only restored JUMBO’s sleek and vibrant business image but also improved the customers’ perception of the brand. The attractive branding design and lighting make the store easily recognizable from afar, which is key in a location such as Okolovrastno Shose. Additionally, the energy-efficient LED signage provides long-term savings on costs, which is an important aspect for any successful business in Bulgaria and abroad.
In conclusion, our project for JUMBO Plovdiv’s new advertising letters is an example of how exceptional business branding results can be achieved with the right planning, high-quality materials and an expert approach. We would like to thank JUMBO for their trust in promoting their store and we look forward to new challenges that we can implement together in the future.
