Vereia is an emblematic Bulgarian brand, synonymous with high-quality dairy products. Established in 1959, it inherits rich traditions in the production of yoghurt and fresh milk, as well as delicious Bulgarian cheeses. Initially a beloved brand in Stara Zagora, “Vereia” wins the hearts of consumers across the country and becomes a symbol of authentic Bulgarian taste. The dairy products reach over 1,000,000 consumers nationwide, prepared with care and attention to detail. The brand meets the highest production standards. It is a part of the milk processing company OMK, which is certified by ISO 9001, IFS, and HACCP, ensuring the safety and high quality of the products.
The Vereia management entrusted us with branding the company’s trucks with the new advertising vision. For this purpose, we used high-quality solvent printing and specialized 3M film for truly impressive results.
The Vereia advertisement “shines” with rich and fresh colors
We executed this outdoor advertisement by wrapping the trucks of the prestigious brand with durable 3M Scotchcal IJ40 Film. To ensure the longevity of the printed graphics, we applied the appropriate overlaminate. This self-adhesive film is specialized for printed graphics, suitable for applying on smooth surfaces and those with slight curves. It provides excellent print quality, achieved through a high-class modern machine with 10 solvent inks. Thanks to this, the colors are realistic and intense.
Another significant advantage is that the printer technology and inks are approved by 3M to issue their gold warranty – 3M MCS Warranty. As a 3M authorized manufacturer, Media Design can provide this warranty for completed advertising graphics. Thus, our clients receive both quality and security.