All adverts should reflect their businesses – as a professional advertising agency, we at Media Design understand this rule better than anyone. On the one hand, we have designed many highly decorative and fine advertising pieces with a sleek and simple look for businesses working with adult clients such as hotels, law firms and medical centers. On the other, we also have rich experience producing colorful and vibrant branding materials ready to welcome even the youngest visitors. It is precisely in the second kind of industry that our latest client, i.e., the children’s shop called BEBEshotsi Svyat, is operating in.
In the following text, we would like to share with you the results of our work on the acrylic channel letters that we built and installed at the entrance of their new shop in Plovdiv. Not only did we take care of the production of the advertising item, but also of the initial design of the company logo, which was created by our talented team of designers.
BEBEshotsi Svyat’s Creative Logo
The letters of the advertising sign are evenly arranged and blend with each other harmoniously, despite their different size. The latter is compensated by the carefully thought-out layout and the strategically placed word “svyat” at the upper right corner of the inscription. With its white color, the word prevents any stark contrast with the rest of the letters and allows attention to be drawn to the amusingly stylized ‘o’, which here depicts a drawing of a child’s face. This clever marketing decision, combined with the pastel colors and the letters’ friendly rounded corners, makes the advertising product ideal for its target group and perfectly communicates the shop’s line of business.
Technical Details as the Basis for Successful Branding
As previously mentioned, the sign is made of an acrylic face, while its sides are aluminum. As a material, acryl represents an ideal combination of quality and affordability, making it a popular choice for the manufacture of small to medium-sized advertising products. The letters themselves are attached to a sturdy metal structure which ensures their long-term durability. They are illuminated in a forward direction and the design is applied by direct printing onto the acrylic surface. The numerous intricate angles and curves of the inscription are perfectly recreated through our state-of-the-art technology for the production of channel letters.
Client: BEBEshotsi Svyat
Date: January 2025
Warranty: 3 years
City: Plovdiv