Factor Trade Center in Sofia, located on the busy Botevgradsko Shosse, strives to emphasize its modernity and leave a lasting impression among its customers. To achieve this goal, the company turned to Media Design to create an effective solution for outdoor advertisement. Our team created illuminated channel letters that emphasize the company’s image of quality construction materials.

The concept behind the design

The illuminated channel letters for Factor Trade Center are the result of careful consideration of several key factors. Firstly, it was important that the channel letters reflect the contemporary and dynamic nature of the centre. Second, they had to be bright and noticeable enough to attract attention from a distance. Finally, the materials and construction had to be durable and ensure the longevity of the entire system.


Client: Factor Trade


Date: May 2024


Warranty: 3 years


City: Sofia


Aluminum chanel letters – a sustainable solution for rooftop advertising

To achieve the desired effect, our team chose a combination of high-quality materials and production technologies. The 3D letters are ptoduced with an aluminum profile with a matte black finish, which gives it an elegant look. Their face is made of Plexiglas, ensuring an even distribution of light. The illumination is provided by LED modules, which have proven their energy efficiency and long life. The installation of this roof advertising was carried out by our experienced installers to ensure a strong, safe and durable advertisement for the construction center. The channel letters were fixed firmly on the roof of the building on a special metal structure, observing the necessary safety measures.

The illuminated letters for Factor Trade Center are an example of a successful combination of aesthetics and functionality. They not only contributed to the distinctive appearance of the building, but also increased its visibility and recognition. It is an investment that will pay off in the long run by strengthening the image of the center and attracting new customers.