In a short time, Lilly Drogerie has become a favorite brand for cosmetic products and accessories among Bulgarian consumers. Every year, the company opens new stores in different cities across the country for the convenience of its customers. When it comes to branding these stores with illuminated and non-illuminated advertisements, Lilly Drogerie trusts us completely. We have been working successfully with them for years, manufacturing their illuminated signs, channel letters, and other products for outdoor and indoor advertising.

One of the brand’s locations, situated in a shopping mall in the city of Plovdiv, needed a new advertising vision. For this purpose, we executed illuminated channel letters and a logo on an Etalbond base.

Illuminated letters and logo with aluminum pages and plexiglass

For their implementation, we used the channel letter system with aluminum pages and an acrylic face. This system offers various applications and modifications, always resulting in elegant and durable advertising inscriptions. In this particular case, apart from the advantages mentioned earlier, we achieved forward-facing advertisement illumination. The lettering and logo are mounted on a black Etalbond base, seamlessly blending with the store’s black side columns and perfectly complementing the exterior design

Embedded letters for a subtle finish

Below the channel letters, the significantly smaller illuminated embedded letters “drogerie” are visible. These acrylic embossed letters serve as the finishing touch to the overall look. To ensure they shine brightly, evenly, and attract the attention of customers in the mall, we have installed LED illumination of the highest class. Specifically, we used the Samsung chip LED modules from the renowned Korean company G.O.Q. LED. These modules guarantee both safe and long-lasting operation of the illuminated advertisements.


Client: Lilly Drogerie


Date: July 2023


Warranty: 3 years


City: Plovdiv