The brand Haag’s has been operating in the Bulgarian market for more than 10 years, providing a wide range of high-quality leather shoes and bags. In 2016, Media Design took care of branding the company’s store in Plovdiv with stylish and impressive advertisement.

Etalbond sign with illuminated embedded letters for Haag’s

We created an advertising sign made of Etalbond with embedded illuminated letters featuring the company’s logo. The “sandwich” type letters are a combination of plexiglass and vinyl film, elegantly recreating the concept of the fashion and high-quality store. We placed the sign above the entrance of the store, in front of the glass showcase, extending along its entire length. This outlined its location, making the store stand out against the multitude of nearby sites.

Why embedded letters?

Embedded letters are an option for creating very small illuminated channel letters. LED lighting is placed in the Etalbond sign, ensuring the safety and security of the advertisement. There is a variety of colors and materials to achieve the desired visual effect. The signs look refined and elegant, presenting the brands in the most suitable way.


Client: Haag’s store


Date: October 2016


Warranty: 3 years


City: Plovdiv