As mentioned in our previous article, the Physiomed Center on “Hristo Botev 150, Plovdiv, received a brilliantly developed, entirely new vision, thanks to Media Design’s team. We designed numerous advertising products for them, both for the offices’ interior space and for the façade, which is strategically exposed at a corner of the boulevard so that both sides can attract the eye from afar. To achieve this, we had to create two signs that were not only exceptionally large, but also illuminated in order to highlight the physiotherapy and rehabilitation center. Find out more about how we completed this assignment:
About Physiomed’s Channel Letters
The staggering 13 meters in length of each of the two letterings are nothing unusual for our craftsmen, who have long gained notable experience in the production and installation of signs with very large letters. Nonetheless, it is worth noting the sheer complexity of the advertising items shown here, each consisting of four relatively long words and combining the logo of the medical establishment. The flawless execution of such a demanding project was made possible through the use of high-quality acrylic. This allows even the most intricate angles and curves to be cut. The material was utilized for the face of the letters, while the sides were constructed of durable aluminum, ensuring the advertising product’s performance with a minimum 3-year warranty.
For Physiomed’s exterior branding, we chose a light but unobtrusive acrylic color to stylishly accent the channel letters against the dark background. As with the interior lettering, the logo was printed directly. With its economical and effective LED lighting, the signage now elevates the medical center above the busy and ad-cluttered boulevard, attracting more and more prospective clients.