Another large-scale project for a city center advertisement was entrusted to Media Design, namely – the production and installation of three voluminous composite panel signs for SoftServe’s corporate office at the Roman Stadium in Plovdiv. The three signs, reading “SoftServe”, “Open Eyes” and “For Your Future”, contributed to the site’s stylish and extensive branding. They now successfully convey the image of the internationally renowned technology company to anyone passing along the busiest stretch of the former city of Filibe.

Anticipating Every Detail Without Compromising Your Vision

The signs are made from a black composite panel base on which the voluminous, illuminated acrylic letters are securely mounted. The letters are in turn fitted to the inside of the office’s glass storefront so that they simultaneously stand out with their clean, modern design and white color without visually conflicting with the surrounding historic buildings. The project was, as always, conceived and executed by Media Design in harmony with the setting in which we envisioned our work activities. The large signs, one of which spans over 2 meters in length, now adorn the SoftServe office, attracting the attention of their current and potential future clientele.


Client: SoftServe


Date: January 2024


Warranty: 3 years


City: Plovdiv