Advertising agency Media Design wrapped the company trucks of Fruttaria – a certified importer of exotic and citrus fruits and vegetables for Bulgaria. For the project, we used high-quality 3M advertising graphics film with laminate gloss, ensuring strength and durability.
Fresh brand, fresh trucks
The design of Fruttaria’s trucks is consistent with the company’s brand and message. We used fresh colors that symbolize the natural origin of the products. The graphic is placed on a yellow background, which symbolizes the main activity of the company – storage, ripening and trading of bananas. The logo is located on all sides of the trucks to ensure maximum recognition. The font is easy to read and the contact information is presented in a clear and orderly manner.
To transfer the design onto the trucks, we used 3M IJ35 Scotchcal Graphic Film, a polymeric, calendered vehicle film known for its durability and excellent print quality. The film is suitable for flat surfaces and withstands atmospheric effects. The gloss overlaminate both protects the graphics and gives the trucks an elegant, eye-catching look. For printing the advertising images, we used modern technology for safe and ecological printing with water-based latex inks.
Why Truck Branding?
Truck branding is a powerful marketing strategy that brings many benefits: increased brand recognition, professional image, loyal customers and high efficiency. Fruttaria’s trucks travel around the country and abroad, becoming mobile billboards that strengthen the brand’s recognition among a wide audience. Attractive and representative branding exudes professionalism and inspires trust in the company. Branded trucks help build loyalty among customers who will easily notice and remember Fruttaria. Truck wraps are relatively low-budget outdoor advertising with an excellent return on investment, generating multiple advertising effects.
Branding the trucks by Media Design helps Fruttaria strengthen its position as a market leader, demonstrating professionalism and commitment to its customers.