Introduction
2024 proved to be an exciting and opportunity-rich year for advertising agency Media Design. After all the hard work, it’s worth reflecting on what we’ve achieved so far so that we can carefully apply the gained experience to each and every upcoming venture. But to gather in one place all the advertising projects that our relentless and talented team has completed during these 12 months would be an unattainable task.
That is why we decided to present you with a curated selection of the largest and most comprehensive advertising projects executed in 2024 by Media Design, namely the orders for Lilly, T Market, Kärcher and Reynaers. This selection clearly highlights not only the special attention our team dedicated to each project but also our well-established ability, honed over the years, to create a comprehensive business vision while working on multiple types of advertising products simultaneously for a given client.
Lilly
It is certainly worth noting the many diverse advertising projects executed in 2024 for the Lilly cosmetics store chain. We produced both this voluminous illuminated sign with channel letters for the Lilly store in Dobrich and the stylish double-sided console sign for their location at 16 Graf Ignatiev Street in Sofia. A number of other branding projects were also brilliantly executed for the stores in Haskovo, Lovech, Pazardzhik, Botevgrad and two other separate locations in the capital. Through our collaborative and methodical work, we successfully delivered a new business vision for Lilly, as you can see from the completed advertising products in the photos below.
T Market
The supermarket chain, T Market, was another prominent client of our advertising agency last year. Our most notable commission by them were the two massive illuminated vinyl signs for the T Market store in Panagyurishte, while an illuminated totem, made for the chain’s location in Kyustendil, stood out with its unique design. Media Design took care of the thorough branding of the stores, providing the most powerful and energy-efficient LED lighting on the market to ensure spectacular and long-lasting outdoor advertising for our client.
Kärcher
After rebranding a number of their sites, among which some in the cities of Burgas, Pleven and Ruse, we decided to include the orders completed for the German company Kärcher in the current selection. The advertising projects included both store branding for the manufacturer of cleaning machines and the production of channel letters displaying their logo. We also designed and installed a spectacular branded totem for the company. The advertising products described so far can be seen in the images below – but that’s not all! Our work on the Kärcher sites continues, and we are looking forward to many more years of cooperation and building their business vision.
Reynaers
And last, but by no means least, is our work for the European developer of aluminum products, Reynaers. As part of the advertising projects for their Bulgarian branches, Media Design undertook the impressive branding of the company’s office in Plovdiv, producing and installing an advertising sign made of vinyl and aluminum. Subsequently, our team also provided a second illuminated vinyl sign for the manufacturer, this time intended for installation in the Residential Park complex in Trakia district. Here, once again, we relied on highly efficient and brightly illuminating LED modules to guarantee long-lasting and unforgettable outdoor signage for all our clients.
Other Outstanding Advertising Projects
Naturally, these are far from the only extensive advertising projects that have marked not only the past year, but also earlier professional periods for Media Design. An excellent example, left out of this article, is our work on the branding of JUMBO stores – see the following article for more information on the makeover of their Plovdiv shopping center, our latest large-scale project.
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