The Pantone company and its Pantone Matching System are essential tools for anyone who needs promotional materials and aims for precision in color printing. Whether you are a business owner or you work in the advertising industry, understanding Pantone can play a crucial role in the success of your projects.
Did you know that many of today’s fonts actually have a common origin? This is capitalis monumentalis – the father of fonts. It is the first serif font, and serifs are those small dashes that we see at the base of the letters and that guide our eyes along the horizontal line. Capitalis Monumentalis history…
Helvetica belongs to the sans-serif fonts family, also known as grotesque. You can find it literally everywhere: computer screens, billboards, buildings, street signs, and posters. The first version of Helvetica was created in 1957 by Max Midinger, a Swiss font designer. His goal was to design a new font without serifs that could compete in…
