Category Archives: Visual Culture

What is the difference between Serifs and Sanserif fonts?

Did you know that many of today’s fonts actually have a common origin? This is capitalis monumentalis – the father of fonts. It is the first serif font, and serifs are those small dashes that we see at the base of the letters and that guide our eyes along the horizontal line. Capitalis Monumentalis history…

Helvetica – the font that changed the design

Helvetica belongs to the sans-serif fonts family, also known as grotesque. You can find it literally everywhere: computer screens, billboards, buildings, street signs, and posters. The first version of Helvetica was created in 1957 by Max Midinger, a Swiss font designer. His goal was to design a new font without serifs that could compete in…